In the completely leveled and flattened world of the consumer, even the body and its language, which until a few decades ago escaped the rules of capitalism, completely lose their oppositional power and yield to the depersonalizing mechanism of consumption. S.O.B. (Solitude of Bodies) is a project that takes as its central theme the loneliness of the consumer and the loneliness of bodies that abandon their human dimension to become consumer goods in the depersonalizing mechanism of neo-capitalism.
